Copywriting

Articles and thought leadership pieces are a great way to position your company and your people as experts in your field. These pieces may be for your website, your social media channels or as guest pieces in other publications. But where ever the end goal is, I’m here to help you craft content that really speaks true of your knowledge and expertise.

No matter what people say, print is not dead. In this era of digital content, print can cut through the noise and bring attention to your brand. Well-structured and carefully-worded copy can be the difference between your leaflet lining the hamster’s cage or being pinned to a notice board for future reference. If you want to revive your print efforts, let me help you strike a chord with your audience.

Blogs are articles’ informal little sister, they tend to be shorter and are published more frequently and offer a small insight into your work, company and industry sector. I can help you to plan anything from one to a series of blogs which you can publish on your website. Blogs are also a great way to keep your website fresh and encourage people to return to you time and time again.

Your website is you company’s bible, it is the place everyone goes to first when they are looking for information. So, it is incredibly important that what they find there is clear, concise and offers them exactly what they need. I can help you to cut the bumf and get to the heart of the matter, offering your customers a clear journey from interest to conversion.

Our inboxes may all look like the living room floor after the unwrapping at Christmas, but e-marketing is still a very effective way to engage your customers and prospective customers. They offer deals and discounts, insightful news, and the opportunity for conversation. If your emails seem to perpetually end up in the junk folder, I can help you to create structure and engaging copy that will have people marking you as a favourite sender in no time.